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Marketing is an essential element for every business. It
can be that one missing piece of the puzzle, and when it fits the big
picture is revealed. You will be given an introduction to marketing
and its benefits. If you are not marketing your business you will
not grow, and if you do not grow you will not succeed.
Marketing Essentials
will provide you with the basic knowledge, and give you the ability
to build and grow your business. Marketing has changed a lot recently
and having a new perspective will give you the needed information
to assist you in your marketing decisions. No matter what your
product or service is, your business will benefit with a better
understanding of marketing.
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I am interested in Marketing Essentials Course
| MODULES |
|---|
| Module One: Getting Started |
| Module Two: What is Marketing? |
| Module Three: Common Marketing Types (I) |
| Module Four: Common Marketing Types (II) |
| Module Five: The Marketing Mix |
| Module Six: Communicating the Right Way |
| Module Seven: Customer Communications |
| Module Eight: Marketing Goals |
| Module Nine: The Marketing Funnel |
| Module Ten: Marketing Mistakes (I) |
| Module Eleven: Marketing Mistakes (II) |
| Module Twelve: Wrapping Up |
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"I have a first degree in Geology and Mining and an M Phil in Environmental Management. I have worked as an administrator most of my life and needed certification in the field. Thank you for a wonderful training experience in the CIB Advanced Human Resource Certificate Program. Not only have you given me a certificate but most importantly opened my eyes to things I never knew, at my own pace and convenience. Looking forward to acquiring more certifications. #IAmSpreadingTheWord”
"Thank you CIB for a wonderful and thought provoking course that has made me look at my own business in a new light. This course has helped me improve my knowledge and more importantly how I can apply this in my day to day work environment".
"I am in the transition phase of my career from a technical to a management role. After studying with CIB I can safely say I am now ready to take on my new role. CIB courses are simplified and straight to the point. Instead of attending physical classes, I now study any time and anywhere. I am so grateful to be part of the institution”.
“The courses has been very enjoyable, easy to conceptualize. The contents are well placed and the notes are well summarized. The knowledge I gained was very useful in my organization’s Enterprise Resource Planning (ERP) project of which I was a key member. I recommend CIB courses to others across the globe. Looking forward to doing more courses with CIB”.
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Sales and Marketing
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