People nowadays have access to the internet everywhere, whether they are teenagers, young people, or adults. That's why the study of digital marketing courses is so important in every industry, whether small business owners or big businesses too. Your presence on social media is unquestionably worthwhile, regardless of the size of your company. Until you reach the point where you have advocacy from your loyal customers, they will become your marketers, but first, you need to learn about most of the digital marketing steps, which is what we offer you in our digital marketing course.

 

How COVID-19 has influenced digital marketing?

 

As we all know, 2020 was a challenging year for the world. The economy, production, and investments were badly affected. Because of the pandemic disease, many management, stores, and restaurants were forced to close their doors, as it was preferable for people to stay at home rather than congregate in crowded or gathering places. But what is the role of digital marketing in overcoming these losses?

 

Marketers have begun new development for projects and new modern tools and activities through online campaigns. Marketer strategies are becoming the most widely used concepts to support entrepreneurship on various platforms, and this existing environment strives to improve the proposed outcomes and create new opportunities.

 

Based on a ChargedRetail survey in the UK, online stores achieved £10 billion in 2021 during July, as current shoppers nowadays prefer to shop from home and avoid physical stores. Shopify, in 2021, achieved its first $1 billion in revenue. Also, Shopify is not the only winner. According to GlobalDataresearch, about 90% of e-commerce sites such as Alibaba and Amazon achieved huge revenue growth only because of changing consumer behaviour, preferring to do everything through their home.

 

So could you recognize how digital marketing has become the dominating force in the world? Whether you are an entrepreneur, a freelancer, or a person who plans for a future career shift, you can't ignore the digital marketing force.

 

Then, for sure, you are thinking about How to start a digital marketing career?

 

How to Begin a Freelance Digital Marketing Business?

 

The Chicago Institute of Business offers

 

1. Internet marketing fundamentals course

 

In this course, you will enjoy learning highly specialized skills that you require in a digital marketing job, and you will become familiar with the most important data.

 

These lectures involve valuable academic and practical aspects for entry-level certification at the end of the course.

 

At the end of the internet marketing fundamentals course, you will be able to:

 

1. You'll understand how to conduct market research, which in brief means the collection of data on consumers, competitors, and market places, and how to develop this information into analytics and reporting, understanding the demand and objective of the business, then making surveys to discover customers' prospects and preferences.

 

2. Create a workable internet marketing campaign by learning how to create both a creative marketing campaign and creative content.

 

3. Determine your target market by determining your target audience to promote and profit from your products and services to them because they are primarily interested in your business.

 

4. Understand your brand, your level, your audience, your goal, and where you are now.

 

5. understanding SEO and website characteristics, as SEO (search engine optimization) knowledge can have a significant impact on your business.

 

6. Identify and capture a lead by defining your objective and target audience; you can have your loyal customers who advocate for your business.

 

Why should you take a digital marketing course?

 

Digital marketing skills are crucial not only for digital marketers but also for small business owners, entrepreneurs, marketing specialists, and managers. For 2022, the presence of your own business online isn't a choice; it is a must for consistency for more loyal customers and profits, which means that taking a digital marketing course and starting your success is worth it.